Crowdsourcing Campaign

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want your artwork on our bottles?

It takes a village to make mead, from fermenting to bottling to sharing, and our labels are a very important part of this communal bond.

What makes our labels stand apart is that they’ve been designed by independent artists since the very beginning. So it’s no surprise that we love the explosion of talent and flavour that is a result of our craft meeting your art.

This is why we want you to be a part of our story.

Bring your vision to life by designing a label for the newest Moonshine MeadLAB.

And get a chance to be featured on our bottles across the country!

meet the mead

hibiscus ginger

Our latest MeadLAB (experimental mead) is a blend of cool hibiscus and warm ginger. A perfect balance of sweet, spice, and everything nice - it won't give you powers, but it's powerful!

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hibiscus and
ginger mead
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how you can get your design on our bottles:

We’re looking to crowdsource the label artwork for the Hibiscus Ginger Mead.

The winning design will get featured on our pints, a payout of 25k, the first & second runner-ups will receive 10k each & all shortlisted entries will receive exclusive goodies, and lots of love (and bragging rights!).

Creative freedom is key to unlocking your talent, but we do have certain basic guidelines that must be followed. To register for the competition: click here.

The deadline to submit your artwork has been extended and is the 23rd of July, 2022.

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on the labels

Fantasizing about what your art will look like on a bottle of Moonshine? Our labels tell more stories than we do:


Anand RK, an illustrator and graphic novel artist is best known for his work on the book - Grafity’s Wall, a coming of age story set in Mumbai's street culture. Anand is passionate about storytelling and is usually seen carrying multiple sketchbooks and sketching in public places, which is how we chanced upon him - we noticed him by himself in a coffee shop, sketching us! We got chatting and stayed in touch for nearly a year, with the hope of a collaboration. Once our label framework was in place, we finally got a chance to check that box and commissioned Anand to design the label for our flagship - the Apple Cyder Mead.

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Sachin Bhatt loves creating strange images that can cause one to be weirdly amused or slightly uncomfortable. He works with blankfound as an album art illustrator for the independent music scene in India, with his sister. Being a musician himself, a lot of his artworks relate to the moods and emotions he sees while listening to music. He has an undying love for water closets, chicken wings, and electro-synth pop musik! For more of his work, visit or @bhattchin.

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Remember Nikhil More? The founder of @junglegymstudio and the man behind our Traditional mead label! Well, he's designed the Clockwork Orange inspired Chocolate Orange Mead label too! If you have seen Great State Ale Works, Mantri cards and Independence Brewing company, you will realize that his style focuses on story-telling.

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@asdswow is a premium boutique design consulting company based in Mumbai. They've worked on brands like Rubberband products and Taj, so imagine our surprise when they agreed to work on our first brand identity - the iconic 'Mm' Under the new identity, we were looking for artists to help design our first MeadLAB and felt it only fitting that @asdswow helps us with the first one - the Christmas Apple Pie Mead

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Mumbai based Aniruddh Mehta, popularly known as @thebigfatminimalist, is many things. A designer, visual artist, art director, DJ and more. He enjoys working with primitive shapes and patterns which made him a good candidate for a moonshine label. He's known for his work on projects such as the Sacred Games on Netflix, the Taxi Fabric and Red Bull amongst others. He uses his art to give himself space to breathe in the city that never rests.

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Karan Kumar is an identity designer and Illustrator from Mumbai, India. He is the brainchild behind the design podcast @wearefollow_ ,where he runs interviews with some of the most creatively gifted minds in India. There are many sides to Karan’s endeavours when it comes to his professional practices, but best believe that the apex of his creative pursuits lie at the intersection of illustration and graphic design.

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Saahir Shetty - @saahir_shetty is a part of the super creative team back at @junglegymstudio, and has been an integral part of our branding journey; communicating our language through his beautiful creatives. When it comes to design, he loves the caricature approach taken by comic/graphic books and tries to experiment with that. The Raging Parrot is his brainchild!

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Our designer for the label is Nikhil More, the founder of @junglegymstudio, a boutique design agency filled with creative minds. He is pretty much style agnostic and likes to think of himself as a conceptual designer who forms a story/concept on whatever is thrown his way. When he's not designing, he likes to spend his time with his family and animals amidst nature.

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Rupam Raul's superpower lies in the fact that he doesn't subscribe to any particular design style and is always excited to work on something new. He believes that this helps him avoid falling into a creative rut and we couldn't agree more! When Rupam isn't experimenting with design, he is learning the science behind 3D software or stirring up a delicious meal for himself! We can't wait for him to pair the mango chilli with his beautiful dishes!

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Nupur designed this label to radiate the vivid overprinted handmade vibe that reflects the bright flavours of Kaffir lime and Galangal. The bees represent the real honey that goes into making Meads. We love how this label takes a completely different direction from all of our labels so far - something we enjoy and look forward to by working with different artists for all our labels!

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Sagarika is an architect based in Mumbai with a keen interest in urbanism and graphic design and an even keener interest in biryani! We approached Sagarika to design this label way back in the beginning of 2020. And then the first wave hit. And so when she ended up designing this label during the first lockdown, like a lot of us, she imagined herself at a happy place - on the beaches of the Konkan. In her mind, she saw a ginger-haired woman (quite literally), walking along a warm, sunny beach while looking for a cold refreshing beverage to drink. She chose a bright colour scheme to make the label really pop, adding a texture to give the pop art design a more retro dimension

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Can we submit more than one design?
Yes, there is no cap on the number of entries you can submit.💻
Is there any age restriction?
Yes, you need to be 18+. (Mainly because we don't want to coordinate with your legal guardian to get all the documentation signed 😄)
Can I use a medium other than digital illustrations?
No photos are allowed, other forms like pictures of a painting too are not permitted as they can't be replicated well via digital printing methods. (RIP MS paint warriors)🖌
Is there any compensation?
Yes, there is a payout of 25k to the winner, 10k each for the first, second runner ups & gifts for the top ten. Furthermore, anyone submitting entries gets a lil something🎁 from our end😉
Will I own my artwork?
The artwork will be owned by Moonshine, but you can definitely post it (and tag us!) on your personal social accounts.🙌
When will the label be released?
The label is all set to be released around November '22🍷
What are the key milestones in the process?
To enter the contest, contestants have to register by providing us with their basic info. Contestants will receive an email with the necessary files to start designing. After the last date of submission of entries, the top ten & top three designs will be announced in a few weeks.
What is the last date to submit entries?
23rd July, 2022📅
Do I have to pay to enter the competition?
No, there is no registration fee.(Also, no, we won't accept any gifts either😛)

Want meads, but don't know where to get them from?

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